Human data for frontier AI

Five kinds of human data.
Three ways to buy.

Speech, expert judgment, private records, enterprise data and coding traces, from real people. License it, commission it, or have experts label it.

Pick the data. Pick how you buy it. See a sample before anything scales.

Every order runs the same way, whether it is forty cardiologists or ten thousand hours of conversation.

  • Agree the spec. Task, target people, format, volume, usage rights and acceptance criteria.
  • Review a sample. Real contributions, so the spec stops being abstract.
  • Scale. Batch delivery with a quality report per contributor.

Three ways to buy

License it, commission it,
or have it reviewed.

Records that already exist

License

Records people and organizations have already made. We agree the domain, formats and permitted use before a dataset changes hands.

  • Private personal and professional records
  • Enterprise material and codebases
  • Source context, metadata and usage rights
Recruited for your task

Commission

We recruit the people your brief describes and capture new answers, explanations, audio, video or real sessions.

  • Consumer and expert responses
  • Directed speech and natural dialogue
  • Task rationale and profile context
Domain experts, calibrated

Label and review

Experts annotate and grade against your rubric, calibrated on reviewed samples first.

  • Annotations and response grading
  • Preference pairs, rubric scores, red-team prompts
  • Review notes with every batch

Compared with a typical vendor

Everything you would expect.
Four things you would not.

  • Everyday people, not only credentialed experts. 170M+ reachable, recruited by behavior as well as profession.
  • A live interview before anyone starts. Every contributor talks to us on voice and video first. Credentials are checked in that conversation.
  • Checks after every session. Automated consistency checks when a session ends, then review by trained annotators.
  • A way for people to sell their own data. Cookiy Earn and an open-source skill, so supply keeps growing.

Based on the public websites of 27 human data companies we reviewed in September 2026.

Trusted by builders and teams at

Google
Samsung
ByteDance
Tencent
Honda
Colgate-Palmolive
Midea
Supercell
miHoYo
Ant International
BambooHR
CoinGecko
Appier
Xylem
AJE Group
Stanford
Harvard
Cambridge
UC Berkeley
Columbia
Cornell
NYU
Michigan
Northeastern
London Business School
ISB
Case Western
Tec de Monterrey
Kadence International
EyeSee Research
Coleman Insights
Intellus Media
Focus Insite
DSTNCT
Accel
Insight Partners
ICONIQ Capital
Menlo Ventures
Redpoint
Foundation Capital
Plug and Play
Conviction
HF0
Altos Ventures
Headline
Left Lane Capital
Susa Ventures
Liquid 2 Ventures
Fish Audio
FinalRound AI
BeFreed
Bond
Spira
YouArt
AhaCreator
Scrumball

Questions teams ask.

Is this simulated data?

No. What we sell comes from real people. Our work on simulated humans and RL environments is separate research, and labelled as such.

Can we start from an incomplete spec?

Yes. Bring the model problem or an example of the output you want. We use it to agree the cohort, the task and the sample criteria.

Is every dataset ready now?

It depends on the cohort, rights, domain and format. Existing material and new collection are scoped separately.

Who are the contributors?

Consumers and professionals outside China, recruited through 30,000+ local partners, plus developers who sell through Cookiy Earn. Everyone consents to the agreed use.

Can several teams share the cost?

Yes. When more than one team needs the same data, we can co-fund collection with agreed exclusivity and usage terms.

Send the spec.
We'll send a sample back.

Video on this site is licensed stock footage of real people, used to illustrate the kinds of data we collect.